WORK-MAD Wayne Page took company branding to a new extreme - by tattooing his firm's name on his leg.

The catalogue store worker has now added I love Argos to his collection of tattoos - which also include a portrait of Elvis.

He had the latest design done in a bid to raise £1,000 for charity.

Dad-of-five Wayne is already three quarters of the way to his target.

"It didn't hurt any more than any of my other tattoos but because it's on the back of my calf muscle it gets pretty sore," he said.

Wayne, 36, is the stock manager at the Clacton branch of Argos.

Big-hearted customers have helped boost the amount he has raised for the Teenage Cancer Trust.

"It's going better than I could ever have hoped," said Wayne.

"It's really been worth it."